Focus Group Discussion (FGD):

FGDs are structured discussions with a small group of individuals aimed at gathering qualitative insights and opinions on specific topics.

Our FGD approach involves carefully curated groups representing diverse perspectives to uncover deep insights into market trends, consumer preferences, and industry dynamics.

Our skilled moderators facilitate FGD sessions, ensuring meaningful interactions and extracting valuable insights that drive informed decision-making for your business.

In-Depth Interviews (IDI):

IDIs are one-on-one interviews conducted to delve deeply into the thoughts, experiences, and opinions of individuals.

At SISPL, we conduct IDIs with precision and empathy, allowing participants to express themselves freely and providing rich qualitative data for research and analysis.

Our IDI methodology ensures comprehensive understanding and actionable insights for strategic planning and business growth.

Moderation Services:

Effective moderation is crucial for productive discussions and accurate data collection.

Our experienced moderators facilitate sessions with professionalism and expertise, maintaining focus, encouraging participation, and ensuring balanced contributions from all participants.

Whether it’s FGDs, IDIs, or other research methodologies, our moderation services are tailored to meet your specific objectives and deliver actionable outcomes.